It’s true what you’ve heard, SEO (Search Engine Optimization) is a very important part of your website’s value in bringing your business new business. But you wonder what does that really mean? I will answer some common questions.
I have a WordPress website does that include SEO? It does include some features and value for the overall SEO goals but it does not provide a complete solution by itself. You must have a addon plugin to provide a full and robust solution.
I have a SEO program installed on my website and I gave my web master all the key words and key phrases, Is that enough? I still don’t rank on page one, why?
To earn the top page ranking for your business requires many things be properly configured. You will need to have a WordPress website (or comparable) for starters. You will also need the advanced SEO plugin. A program layer that keep up with all of the search engine requirements that are continuously changing. You will also need to have an update plan. This means that you will add new content to your website regularly. You won’t earn the page one status if you fall short on any of these requirements unless you are in a noncompetitive market. Each businesses market is different and we always work with out client to customize a solution that works for them. There is no one size fits all in SEO. It also needs to be said that what works right now may not work in a few weeks, months or next year. All the parameters that effect your ranking placement are continually changing. You have new competitors, search engines themselves may change how they rank and technologies change and may push you up or down in rankings.
It’s like may things that you can do by yourself but don’t. You could change the oil in your car but do you? You can cook a perfect steak but you still go out for a nice meal. Why is that? because you don’t want to use your time that way. Using a company to manage your SEO is a good investment in your business.
An overused expression but still true is, “Content is King” it means that adding new content to your website and most beneficially into your integrated blog is something that works very well for improving your SEO ranking. I like to recommend a 6 to 12 month plan that provides a wide range of topics, images and some video. All properly built into your website and linked to through social media.
If you need help, just give us a call and we are happy to review your business and provide suggestions or handle it for you.