Website Development is the process of creating a web-based representation of your business, services, products, or skills for public viewing. A Website is a place where you highlight your offering, and convey your quality with easy-to-read, easy-to-navigate, mobile-friendly (responsive) text and images. A great website will include your professionally designed logo, easy to find your contact information, and show a Call to Action on the 1st splash of your site load. 

A great website developer will work with you to either get what you have or create any missing pieces to insure you portray a complete website that answers the questions most prospects will have.

1. The design must follow KISS (Keep It Simple Silly) We want it to be easy to find the most common information like, phone number, contact us, location, and product or service offering. 
2. Consistency: We create a design and follow that throughout. Titles, fonts, color schemes, patterns. It just makes for a better experience for the user and your customer, employee, or prospect.
3. Colors: There is a lot of value in selecting the right colors based on the target market consumer. You will notice that Tech and Medical companies stay with blues while nature companies lead with greens. We help you find the best color selection to enhance your target audience experience and keep it consistent throughout the website.
4. Responsive is sometimes referred to as Mobile Friendly. It is a technology that all our work utilizes to insure your website looks great on any size device. No modern website should lack this function. It is critical now.
5. Typography: This is another feature that many overlook. You want o choose fonts that are easy to read. In some areas, fonts need to change size depending on the screen size being used to view the page. We always try not to mix more than a couple of fonts on a site and be consistent.
6. Fast Loading: A fast website will have more views and higher retention. We use special software called Caching which delivers a pre-loaded visual of the web pages instead of waiting for the server to retrieve the hundreds of files and render them for each user. This both positively impacts the user experience and also saves server resources.
7. Easy Navigation: We try to always have the menu visible on the top of all pages so that it is easy for users to get around your website. If you have to scroll to the top every time to get around, people will just leave and never come back. We also build-in web page hierarchy to help with breadcrumb navigation on a larger more complex websites.
8. Well Written content. Be sure to use easy-to-understand wording and not overly complicated long paragraphs. We like to use the drill-down technique. Start with a simple title and short paragraph and if there is a lot more information, have a “Read more… click”, where the interested reader can dive deep into the subject. Most people won’t want to be overwhelmed by too much technical information.(This expandable section is a good example of this)

Making sure your website is correct for your business or organization is important. We see from time to time websites for a medical practice following design features that look like a Craig’s List ad. It just doesn’t work. It’s best if meets consumer expectations. If you don’t, you create unnecessary doubt in their minds. The whole point of having a Great Website is to cancel doubt, convey safety, and emphasize credibility. People buy from companies they trust. If you showcase a lack of trust you will not get the phone call.

If you have a large website and need it done quickly, we will suggest a phased approach. We can design your website to get the basics done first like a nice welcoming home page, About Us page, Contact Us page, and a page that covers the basic information about your products and services. Then, when other pages are finished, they are added after they are really ready. Websites are modular for the most part and we can build them over time. Some websites are always under construction 

In most cases, we plan a time frame based on what you need and we schedule calls with you along the way to keep things on track. Our average turnaround on websites is 30 days and some take longer and some less time. A lot of that depends on how ready you are with your content and information. If we send you a review request and it takes you a week to reply, that just added a week to the time frame.

Content development is when we create new written information to convey your message for your website or, any photography we supply either by conducting a photo shoot or buying stock images to enhance the appearance of your website. Professional photography always goes a long way in improving your website vision. Stock photography is a great and inexpensive alternative. We can assist with both and in some cases, a mix of both may be used. UnifiWeb™ is part of the Pinwilz™ family and we may involve our Pinwilz Media to develop on-site photography or video content to be used to create your website. 

Authenticity That’s the word that best describes what a photo shoot provides for your website. When we develop images that are from your location, show your staff working, or show your logoed trucks or other items, it is unmistakable that your business and your brand are established. We offer quick photo shoots for 30 mins for under $300.00 in most cases. It is well worth the investment.

Photo Shoot for Same Day Xpress in Greensboro, NC

Yes – Speak with your rep at UnifiWeb about the video and we can talk about what you have in mind. We can create videos for your website as well as for your social media.