Landing Pages are an important enhancement to any website that needs to build a presence outside its geographical area.
For example, if your business is located in Greensboro, NC but you want to find new business in Raleigh, NC because you service that area. You will want to have a page dedicated to that geographic market. Google shows web pages to visitors searching for products or services in the geographic area of the person searching. Having a GEO focused landing page gives you the opportunity to present information in that specific geographic area. As opposed to your normal home page, which will be more based on your natural geographic area by default. Here are some Landing pages that we have for UnifiWeb that help us market organically in these area beyond our natural geographic area.
