The website is in today’s world the most important single thing you have to tell people about your business. Your website sets the tone. It sets the stage. It gives everyone interested in your business their first look. So how do you look? Your prospects, customers, peers, employees, partners, vendors and even family will have a look at your website and make a judgment call. Will they be impressed? will they be unimpressed?
Website site costs while to some may think it is high, it is really relative to your business. How much business can your website generate or an even bigger question is how much is it pushing away? Bad or poor websites with broken links, images that load slowly or not at all or one that just has a lackluster appeal are all turnoffs to people. the biggest pet peeve people have nowadays is websites that are not mobile friendly or mobile optimized. I talk about this so much that my friends regularly call me when they see a dud and say, Dru, this one is really bad you need to call these people.
Not everybody gets it and that’s okay. The business owners and managers that do, tend to have more success and scratch their head less about why business is soft when the economy is booming for others. It’s all about the Internet now and if you have a business, you better have not just a website, but an AWESOME one!
A good website does much, much more than just look good. A good website is built to draw people in like a dry sponge in a puddle. The use of key features like SEO tools, good original content, lots of high-quality images, videos, articles and information that is up to date and relevant all help your website pull in people interested in the thing that you do.
Today you also want to make sure your site is what’s called “responsive” meaning that it conforms to any size viewing device like phones, tablets, and large PCs. Don’t make the mistake of designing your site for only one viewing device. Even in industrial markets, users are increasingly using their iPhones to view website information. It’s not just for the youth anymore.